Key Responsibilities:

• Plan and execute multi-channel digital marketing campaigns to promote IT solutions, services, and products.
• Manage and grow social media presence across platforms (LinkedIn, X, YouTube, etc.) with content tailored to B2B tech audiences.
• Create, publish, and manage engaging content including blog posts, infographics, videos, and case studies relevant to IT and tech audiences.
• Run and optimize paid campaigns on Google Ads, LinkedIn Ads, and other platforms focused on lead generation and awareness.
• Collaborate with product and technical teams to translate complex tech topics into customer-friendly marketing content.
• Track KPIs such as website traffic, campaign ROI, conversion rates, and social engagement using tools like Google Analytics, HubSpot, or similar.
• Conduct keyword research and implement SEO best practices across web content and blogs.
• Support webinar promotions, product launches, and virtual tech events.
• Monitor competitor activity and industry trends to identify opportunities for growth.
• Maintain and update the company website (WordPress or similar CMS).

Requirements:

• Bachelor’s degree in Marketing, Communications, IT, or a related field.
• 2+ years of experience in digital marketing within the IT, SaaS, or technology industry.
• Strong knowledge of SEO, SEM, PPC, and social media marketing.
• Experience using tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, and SEO tools (e.g., SEMrush, Ahrefs).
• Ability to write and edit content for a technical B2B audience.
• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Mailchimp).
• Strong analytical skills and attention to detail.
• Basic understanding of IT services, software, cloud, cybersecurity, or other relevant tech domains.

Preferred Skills:

• Knowledge of UI/UX and basic HTML/CSS.
• Experience with video marketing or webinar tools (e.g., Zoom, Demio).
• Graphic design skills (Canva, Adobe Creative Suite).
• Certification in Google Ads, HubSpot, or similar platforms.